Jay Arnold on X: "Only the second time in 50 years, Avis modified their iconic button. I had some proud days as an adman. https://t.co/0tFgIZ7CQJ" / X
![Vintage Avis We Try Harder Features Plymouth Pin | Etsy | Try harder, Vintage advertisements, Pinback Vintage Avis We Try Harder Features Plymouth Pin | Etsy | Try harder, Vintage advertisements, Pinback](https://i.pinimg.com/originals/f6/23/5a/f6235a24f2340a5abca377d0129fa3ef.jpg)
Vintage Avis We Try Harder Features Plymouth Pin | Etsy | Try harder, Vintage advertisements, Pinback
![Vietnam helmet - "Dr. Death", and "Goodbye Charlie", "We Try Harder" buttons - M-1; M-1C & M-2 HELMETS - U.S. Militaria Forum Vietnam helmet - "Dr. Death", and "Goodbye Charlie", "We Try Harder" buttons - M-1; M-1C & M-2 HELMETS - U.S. Militaria Forum](https://www.usmilitariaforum.com/forums/uploads/monthly_11_2017/post-34986-0-14851400-1511760969.jpg)
Vietnam helmet - "Dr. Death", and "Goodbye Charlie", "We Try Harder" buttons - M-1; M-1C & M-2 HELMETS - U.S. Militaria Forum
![Free: Early 1960s AVIS WE TRY HARDER Plymouth rental car ADVERTISING campaign slogan button tab - Antiques - Listia.com Auctions for Free Stuff Free: Early 1960s AVIS WE TRY HARDER Plymouth rental car ADVERTISING campaign slogan button tab - Antiques - Listia.com Auctions for Free Stuff](https://assets.listia.com/photos/b4d7505c903474179f3f/original.png?s=320x320m&sig=8a821387df54a26e&ts=1411355414)